In an article by Forbes just over a year ago, Jayson DeMers highlights seven marketing trends he anticipates for 2016. It looks like he’s right on the money with the new technology introductions we’ve been seeing. Siri, Cortana and Alexa can all drive people to your company if you know the strategy.

Wearable technology and the internet are the next big thing and will only be more accessible as costs go down. Video has been expanding like crazy as a way of getting creative content out there. Our advice is to pay very close attention to these trends and, if you haven’t already, start building a strategy on how you’re going to use them to your advantage.